PERSONA

Packaging | Branding

Persona is a wine and chocolate company that is focused on providing a fun and adventurous experience as you dive into your “persona” and discover the characters you always dreamed of. Persona displays illustrative covers for the wine, box, and chocolate with the colors being based on the flavor associated. The target audience is aimed towards adults that are interest in fantasy and adventure, but still have the personality of classy and refine.

MERLOT / MIGHTY KNIGHT

Merlot and Mighty Knight features Merlot red wine accompanied with dark chocolate. The illustrations created for this set was a dragon and a knight.

CHARDONNAY /

CURIOUS TRAVELER

Merlot and Mighty Knight features Chardonnay white wine accompanied by cookies and cream chocolate. The illustrations created for this set was a robot and a traveler.

ROSÉ /

ADVENTUROUS ASTRONAUT

Merlot and Mighty Knight features Rosé pink wine accompanied by strawberry chocolate. The illustrations created for this set was a whale and a astronaut.